Happy Fall! I love this time of year (except all that ragweed). This month I would like to discuss knowing and promoting your personal brand. I recently gave a key note speech (my first!) called “The Power of Perception”. In my presentation, I discuss the power of perception as well as the importance of being able to recognize and promote one’s personal brand. Perception is reality and your personal brand shapes how people perceive you. It does not take long for others to perceive you in a certain way… but you do have some power to shape that perception. Here are a few tips in doing that: 1. Don’t assume that your boss, co-workers, or close friends know exactly what you do… and don’t assume that they know exactly what you do. You never know that your weakness could be a friend’s biggest strength unless you ask. Here’s an example: I reached out to a friend of mine to help me with my presentation and when I asked her, she said “Carey, of course I can help with that, I do tha